Nigerian brand ZURI and IMANI is a surface and textile design studio founded by Joy Ezeka. She creates original pattern designs for the fashion, home and paper-goods market to produce timeless lifestyle and homeware collections. In 2016, Joy set out to create a fashion collection made out of ‘Ankara’, what is generally referred to as ‘African prints’. While researching where to purchase these fabrics in bulk for seamless production, she discovered that the majority of these ‘African prints’ were not designed by Africans nor produced in Africa.
And so began an exciting UNafraid journey - to change the narrative of the ‘African print’ by weaving modern stories inspired by the richness of Africa, to create ‘our own’ authentic African inspired designs while still remaining relevant to current trends in design.
Inspired by a quote by Chinua Achebe, 'Until lions have their own historians, tales of the hunt will always glorify the hunter', ZURI and IMANI is on an UNAFRAID journey, to rebrand the African textile industry - made in Africa, by Africans!